The advantages of the 8x8 telephony solution
8x8's telephony solution is a cloud-based platform that allows you to:
- Avoid massive installations, technician travel, and maintenance costs. Everything can be done online and even have pre-programmed phones that only need to be plugged into the wall. And that's it, you can start receiving your calls.
- Strengthen your professional image, by providing you with a local or international number, as well as a customizable switchboard with greetings, interactive menus and queues.
- Simplify your management by providing an intuitive interface and responsive technical support that allow you to easily configure and change your telephony options.
- Reduce your communication costs, by offering you competitive rates and packages tailored to your needs with plans that include only the features required by the user. Unlike other solutions, you can mix multiple plans in a single subscription.
- Gain in productivity; by giving you access to your communications from anywhere and anytime. It is available on any type of access point: web, local on a computer, in an application or on mobile and finally, if you really want it, a traditional desk phone. This way, you can transfer your calls from one device to another without interruption, and no longer have to give out your cell phone number, thanks to the mobile app that displays your company number when you make your calls.
Examples of the added value of the 8x8 telephony solution for customers
Call content analysis
The 8x8 telephony solution allows you to automatically record and transcribe your calls, and analyze them using artificial intelligence. This way, you can detect keywords, sentiments, intentions, or trends, and act accordingly. For example, you can:
- Identify customers who are dissatisfied, dissatisfied, or want to cancel their contract, and proactively contact them to offer them a solution. That's what a solar panel provider did, and was able to save many accounts, worth tens of thousands of dollars, in just 24 hours of call recording and analysis.
- Measure the performance of your agents, by evaluating their adherence to scripts, their level of politeness, their ability to solve problems, or their conversion rate. You can train them, congratulate them, or reward them according to their results.
- Optimize your offer, by identifying your customers' needs, expectations, objections, or suggestions. You can adapt your products, services, prices, or promotions according to market demand.
- Solar panel suppliers: 1 call can be worth up to 20 or 30 thousand dollars. The customer chose to test-drive 8x8 for a few days to familiarize himself with this new technology. Thanks to the analysis of the content of the calls and the fact that they were able to detect keywords from the first day, the client found the following:
- X times the word contract cancellation has been found
- Manufacturing issues and refund request
- He was able to find out which customers were dissatisfied and was able to be proactive and contact those customers to offer to solve their problem. And this without having to output a single report and without having to configure anything.
- In just 24 hours of call recording and automatic analysis of the content of those calls, the client was able to save many accounts, which amounted to tens of thousands of dollars.
- After the 4 days of testing, the value that 8x8 could bring to his business had been demonstrated.
Post-call surveys
8x8's telephony solution allows you to offer your customers the opportunity to complete a survey after speaking to an agent. This way, you can collect their feedback, satisfaction, or loyalty, and improve your quality of service.
For example, you can:
- Increase the response rate to your surveys, ensuring that your agents consistently offer the survey at the end of the call. This is what a client who offers medical services did, who saw a 40% increase in results after checking call transcripts and reminding their agents of the importance of offering the survey.
- Analyze the results of your surveys, cross-referencing them with call data, such as duration, reason, result, or agent. This allows you to identify the factors that influence your customers' satisfaction or dissatisfaction and take appropriate action.
- Act on your customers' comments, by thanking them, reassuring them, compensating them, or building loyalty. You can strengthen your customer relationship and increase your retention and recommendation.
Enabling Video on a Call
8x8's telephony solution allows you to enable video during a call with a customer on a cell phone, without having to download an app or create an account. This way, you can have better visibility into the customer's situation, and offer them more personalized assistance. For example, you can:
- Reduce the number of trips to the field, by asking the customer to show you the problem they are encountering on video, and giving them instructions remotely to solve it. This is what an insurance company did, which was able to halve the number of appraisers who travel, by using video to assess damage to vehicles or properties.
- Facilitate diagnosis and treatment, by asking the client to show you the symptoms they are experiencing on video, and by providing medical advice or prescriptions. This is what a telemedicine clinic did, which was able to offer a faster and more efficient service to its patients, by using video to examine their health conditions.
- Improve the customer experience, by asking the customer to show you the product they want to buy in the video, and by giving them recommendations or demonstrations. This is what a veterinary clinic did, which was able to offer a more user-friendly and interactive service to its clients, using video to see their pets and offer them appropriate care.
- An insurance company. It becomes expensive to send evaluators on site. The photos sometimes don't give all the information.
- With the new feature to enable video during a call with a client on a cell phone, they were able to cut the number of reviewers on the move in half.
- Because now while they're online they can say to their customer, show me this from another angle, and there take a picture and even do the customer's geolocation. Very handy in a car accident in the countryside.
- It is also used for telemedicine or a veterinary clinic.
Conclusion
The 8x8 telephony solution is a complete and innovative solution, which allows you to manage your communications with your customers in an optimal way. It offers you many advantages, such as simplicity, reliability, flexibility, and cost reduction. It also allows you to benefit from innovative features, such as call content analysis, post-call surveys, and the activation of video on a call, which can make a difference in your customer relationship.
Whether you're a veterinary clinic, esthetician clinic, dealership, notary office, or store, you can find the 8x8 phone solution that fits your needs and budget.
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